It all started with a chance encounter between Gareth Bale and SIMBA Sleep. When we first met Gareth he raised a challenge we hadn't thought of - what happens when you need a good night's sleep but you can't get to your bed at home?
Excessive airline travel often makes maintaining consistent sleep patterns challenging, especially for athletes like Gareth who are constantly on the go. Research by Stanford University has shown that increased sleep can directly affect on-field performance. Gareth Bale, Roger Federer and LeBron James have all become advocates for sleeping 10 hours per night, as it leads to nearly a 10% increase in shot accuracy and reaction times.
The challenge was to create a technologically advanced in-flight sleep experience to combat fettered sleep at 36,000 feet.
We have engineered the SIMBA Air-Hybrid - the world's most advanced airline seat promising the ultimate sleep environment for those with a demanding travel schedule.
The design combines the brand's pioneering mattress technology, featuring a fusion of 2,500 conical pocket springs and responsive memory foam, providing the ultimate comfort, support and heat regulation. Gentle automatic adjustments recline the seat to a 'zero-g' position. This closely simulates weightlessness which eases pressure on the back and spine whilst dissolving strain from the extremities. Blood can then move freely through the body, improving circulation which is a common issue whilst flying.
After more than six months of prototyping and consultations with an in-house psychologist we managed to create the ultimate sleep environment in the sky.
The response has been so positive that we've begun conversations with commercial and private airlines. And Gareth Bale himself had this to say:
"The more you can sleep, the better you will feel and the better you will perform. By putting their hybrid mattress technology into the SIMBA Air-Hybrid they have created a bed that is just as comfortable as my bed at home."
He was so impressed it led to a wider partnership between him and SIMBA. We're experts in developing the technology behind the perfect night's sleep. Since 1979, our founders were supplying some of the largest mattress companies in the world. 30 years of experience has given us the insight to develop our flagship product, the SIMBA Hybrid mattress.
Gareth Bale's endorsement is a statement that SIMBA is not only a brand loved by thousands, but is also the mattress of choice for peak performers.
It's not just sports stars that need quality sleep - everyone does.
The benefits of sleep extend beyond performance, as it also aids recovery and injury prevention. Studies have shown that one restless night can weaken the immune system and increase the risk of illness, while more than five restless nights can result in stamina and cognitive ability being affected.
So whether you want to excel at work, pursue your passions or have more energy for family activities - better sleep will help.
The Simba Hybrid® is engineered to give you the perfect night's sleep. We created our mattress after extensively testing it against research including 180 million body profile data points from 10 million sleepers.